Product Innovation, Design & Development

In today’s product landscape, where the lines between product and experience are fading into nonexistence, consumer expectations and demands are changing rapidly. Virtually all businesses are competing for time, space and attention. With roots in industrial design, we reimagine our future, focusing on creating emotive, sustainable, breakthrough products and experiences that are good for people and our planet. From digital to product to architecture, we work across scales, ensuring that the overall experience brings together the best of physical, digital, spatial, and emerging technologies.

At frog, we’ve excelled as a leader in product design and development because we thrive in the areas of uncertainty that come along with emerging technologies and practices. For over fifty years, we’ve worked across industries, with hundreds of clients ranging from small startups to large enterprises. We define new products and experiences that uncover new revenue streams, drive brand perception and loyalty, and set businesses apart in competitive markets by creating product experiences that people love in both the B2C and B2B environments.

At frog, we value successful products and market launches over strict methodologies, which is why we’ve honed an iterative, human-centered approach to product design and development. Market launch requires an end-to-end partner that can not only imagine, but also make and scale. Our multi-disciplinary approach unites user research, culture, design, and product architecture definition with engineering and business objectives to create resonant designs that set out clients’ product teams and businesses up to be challenges in their markets for the long term.

• Imagine: Establish an understanding of the users as well as a forward-looking vision for the product, blending emotive expression with our understanding of technical feasibility and business viability
  
• Make: Define the product through rigorous customer testing, laying out the conceptual architecture that will guide implementation.
  
• Scale: Realize and deploy the product to get it into the hands of users, scale the product experience ecosystem, and refine the end-to-end customer journey.

Our human-centered design approach, product design and agile expertise is supported by efficient operating models, enabling us to create and accelerate to market products and customer experiences that people love. Our UX design, service design, product design, industrial design, spatial design, engineering and product development teams test products early and often, with real users, to ensure excellent product interaction experience.